The Sobriquet ultra-luxury brand was conceived as an independent group of ultra-luxury Hotels, Resorts and Palaces rooted in Asian traditions of excellence.

Sobriquet establishes the true meaning of luxury while combining this with today's conveniences of technology and the unique human touch in service at Sobriquet.

Each of our luxury resorts is quite different in location, look, mood and experience, while leaving a distinctive impression.

Small and intimate or large and full of recreation, sometimes less is more and sometimes the choices are endless.

Madara Hotels & Resorts are contemporary first-class hotels and resorts which are inspiring and indulging its guests with thoughtful, refreshing and stylish experiences, signature restaurants, bars and destination spas.

Piccolo | Small & Extraordinary | is our entry into the Economy market hotel segment, where value for money through the creation of a unified accommodation approach for it's hotels is only divided only by the on-site extra services provided.

We strongly believe that the words "value", "budget" and "economy" can go hand in hand with quality accommodations and do not have to equal cheap.